GENARTS REPORTS RECORD SALES OF SAPPHIRE FOR AUTODESK SYSTEMS IN 2008

Cambridge, MA. -- January 12, 2009 -- GenArts, leading provider of visual special effects software for the film, television and video industries, said today that 2008 represented the largest sales volume of GenArts Sapphire for Autodesk Systems products in the company's history. GenArts also announced that it intends to enhance support for the product by delivering new capabilities in 2009.

"GenArts Sapphire sets the standard for delivering the best visual effects experience possible on the Autodesk platform" said Steve Bannerman, Chief Marketing Officer at GenArts. "Autodesk Flame system artists exemplify the heart and soul of our products and drive our passion for constant innovation. We're thrilled by our results in 2008, as well as our prospects for 2009. Our customers can feel confident as we extend our decade long relationship with Autodesk and increase our leadership in the visual effects market." 

GenArts Sapphire is a suite of plug-ins that provides digital artists with a collection of over 200 state-of-the-art image processing and synthesis effects. Sapphire allows Hollywood, commercial, broadcast, and episodic content producers to bring to life some of the most innovative audience experiences in entertainment today.

About GenArts
GenArts, Inc. is the premier provider of digital visual effects for the film, broadcast and video industries. GenArts Sapphire equips digital artists with a collection of over 200 state-of-the-art image processing and synthesis effects such as: Glows, EdgeRays, LensFlare, Lightning, FilmEffect, Warps and Textures. The effects seamlessly integrate as software plug-ins into leading editing and compositing systems from Adobe, Apple, Avid, Autodesk, Assimilate, Digital Vision, Eyeon, FilmLight, The Foundry, Quantel and SGO. The company was founded in 1996 in Cambridge, Mass.

Sapphire has become the industry standard for high-end visual effects creation by providing unrivaled image quality, a unique organic look, and ease of use. They have been used extensively in an array of television programs, music videos and feature films, including Iron Man, Indiana Jones and the Kingdom of the Crystal Skull, The Hulk, Spider-Man 1, 2 and 3, The Chronicles of Narnia, The Lord of the Rings trilogy, Star Wars - Episode I, II and III, Sin City, The Matrix trilogy, X-Men 1, 2 and 3, Titanic, Lost and CSI. www.genarts.com.

Autodesk and Flame are registered trademarks or trademarks of Autodesk, Inc., and/or its subsidiaries and/or affiliates in the USA and/or other countries.