GenArts invites you to visit our booth at NAB for customer VFX demos, product demos, technology previews, and more. This year we will have Digital Artist, Jeroen Schulte, from Industrial Light & Magic giving demos of ILM's film work. In addition, we will be demonstrating GenArts Sapphire, Monsters, Tinder and particleIllusion on a number of host platforms and showing technology previews of our After Effects plug-ins featuring CS5 support.

We will also be debuting a customer showreel featuring the vfx work of post production facilities around the world in our theater area and after hours will be participating in a number of events surrounding NAB. See you in Las Vegas!

12-15 April 2010

Las Vegas Convention Center

South Hall | Booth SL2607
Complimentary exhibits-only pass ($150 value): Code NV1620

Show Special: 25% off full license purchases on the show floor!

FEATURED DEMOS

Industrial Light & Magic Demos

Jeroen Schulte, Digital Artist

Monday - Wednesday, April 12 -14

11:15am & 2:15pm daily

Showing ILM's use of GenArts products in the making of Star Trek, Terminator: Salvation and Transformers: Revenge of the Fallen

Photo Credit: Industrial Light & Magic. © 2008 Paramount Pictures. Star Trek and related marks and logos are trademarks of CBS Studios Inc. All rights reserved.

Rob Birnholz, After Effects Motion Graphics Demo

Monday - Thursday, April 12-15
10:15am daily

Join Rob, as he demonstrates tips and tricks on how he uses Adobe After Effects with GenArts Sapphire to bring ordinary footage to life for various corporate clients.

GenArts Technology Previews
We will be showing tech previews of the brand new Monsters GT for After Effects and the upcoming version of Sapphire for After Effects. Both feature GPU-acceleration and CS5 support. Stop by our booth any time to see what we've been working on.

UPCOMING GENARTS PRODUCTS
Can't make it to NAB? Here is a run down of new products we are working on.

NEW Monsters GT for After Effects
Available on AE for the first time, Monsters GT features one-of-a kind effects, a revamped user interface, as well as Adobe CS5 compatibility and full GPU and floating point support. Monsters GT for After Effects will be available on Windows in May 2010. Read more

Sapphire 5 for After Effects
Features significant performance enhancements with GPU acceleration, floating point support and Adobe CS5 compatibility. Sapphire 5 will be available for After Effects in June 2010. Read more

Sapphire 5 for Smoke on Mac
Based on Sapphire 5 for Autodesk, the Smoke on Mac version offers the same effects and functionality, featuring GPU acceleration and floating point support. Sapphire for Smoke on Mac will be available by the end of Q2 2010. Read more

FEATURED NAB EVENTS

9th Annual Las Vegas SuperMeet

Rio Hotel, Amazon Ballroom

Tuesday, April 13; 4:00pm - 11:00pm

Come visit the GenArts table in the vendor area! Join the FCPUG and other digital video user groups around the globe for the largest gathering of FCP, Avid and Adobe editors, HDSLR filmmakers and digital content creators and gurus on the planet.

MediaMotion Ball 2010

Sahara Hotel, Golden Room

Monday, April 12; 5:30pm - 11:00pm

The MediaMotion Ball is the premier event for post production, motion graphics, 3D and anyone in the production field attending NAB. Everyone is welcome!

48 Hour Film Project - Filmapalooza 2010

Saturday - Monday, April 10-12

GenArts is a proud sponsor of the 48 Hour Film Project and will be providing trials of Sapphire throughout the 2010 participating cities. At Filmapalooza at NAB, the best 48HFP films from 2009 will be judged and both the winning and runner up teams will receive a full license of GenArts Sapphire.

SHOW FLOOR EVENTS

NAB Post Pit  South Lower Hall, Tuesday, April 13; 10:30am - 11:00am

The Post Pit brings together users, rock stars and creators of the most savvy and dynamic post-production software available. Come see GenArts Chief Scientist, Gary Oberbrunner, discuss tips and tricks to bringing your project to life.

War on the Floor  NAB Exhibition Floor, Wednesday, April 14

Teams will learn, from members of the GenArts team, the important part visual effects play in telling and finishing every story. GenArts is donating a license of Sapphire to the winning team's school at NAB's inaugural "War on the Floor" competition

Visit the NAB site for full details on the show.